B2B Platforms & SaaS
Designing complex digital platforms that support multi-role workflows and evolving systems.
Designing B2B platforms & SaaS products
For many manufacturers, B2B platforms and SaaS products are an extension of the core business rather than a native capability. These tools support multi-role workflows, service and operations, and are used every day. I help keep them clear, reliable and aligned with how products and services create value over time.
A system-level perspective
In B2B platforms and SaaS products built around physical products, interfaces sit on top of account structures, data flows and product models that change over time. Looking at the system as a whole helps keep navigation, information and interactions coherent as the platform grows and new capabilities are added.
Creating clarity in complex platforms
An initial assessment helps clarify priorities, structure and next steps in complex B2B platforms, before committing to larger design or development work.
Your product may span across more than one area
Products like these are rarely confined to a single area. Physical products, interfaces, companion apps, platforms and digital services often work together as part of the same ecosystem.
Connected products & HMI
UX & UI design for products combining physical interfaces, embedded systems and connectivity.
Smart appliances & professional equipment
Designing usable interfaces for connected appliances and professional tools used in real-world conditions.
Companion apps & dashboards
Apps and dashboards extending product interaction beyond the physical device.
Not sure where to start?
A short conversation is often enough to understand which areas are most relevant for your product, and how they connect across physical and digital touchpoints.